Vision

A bicycle friendly Britain

Mission

1 Million Bicycle Ambassadors by 2020

Values

Respect, Excellence and Friendship

Become a Bicycle Ambassador today in just two steps:

Step 1 Watch the video

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Bicycle Ambassadors UK was inspired by a social movement started in Portland, Oregon, USA which sees ordinary people who ride bikes promoting the benefits of everyday bicycle riding. Anybody who rides a bicycle can become a Bicycle Ambassador:
it’s easy. Read more

 
Join us on our led rides through our Facebook feed.

Step 2 Sign up

Sign up on the Herefordshire Council website to become a Bike Champion (previously known as Bicycle Ambassadors).

Become a Bicycle Ambassador