A bicycle friendly Britain


1 Million Bicycle Ambassadors by 2020


Respect, Excellence and Friendship

Become a Bicycle Ambassador today in just two steps:

Step 1 Watch the video

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Bicycle Ambassadors UK was inspired by a social movement started in Portland, Oregon, USA which sees ordinary people who ride bikes promoting the benefits of everyday bicycle riding. Anybody who rides a bicycle can become a Bicycle Ambassador:
it’s easy. Read more

Join us on our led rides through our Facebook feed.

Step 2 Sign up

Enter your details to become an Ambassador and receive a free pack full of helpful tips and ideas – and your Bicycle Ambassador lapel badge.

Once you have watched the video you can apply to become a Bicycle Ambassador.

  • Data Privacy

    By filling out this form you agree that Hereford Council and 3rd parties related to the Bicycle Ambassadors scheme can store your personal information and use it to contact you about this scheme. For more information view our privacy policy.