Vision

A bicycle friendly Britain

Mission

1 Million Bicycle Ambassadors by 2020

Values

Respect, Excellence and Friendship

Become a Bicycle Ambassador today in just two steps:

Step 1 Watch the video

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Bicycle Ambassadors UK was inspired by a social movement started in Portland, Oregon, USA which sees ordinary people who ride bikes promoting the benefits of everyday bicycle riding. Anybody who rides a bicycle can become a Bicycle Ambassador:
it’s easy. Read more

Step 2 Sign up

Enter your details to become an Ambassador and receive a free pack full of helpful tips and ideas – and your Bicycle Ambassador lapel badge.

Once you have watched the video you can apply to become a Bicycle Ambassador.